This is us..
Carl Wilkinson
Product Director
After years applying his trade for Puma, lastly in the position of Head of Design for Puma Teamsport, Carl had the urge to step away from corporate to start a new journey. His desire to design a better future, and connect brands with their consumers through product interaction made it an easy decision to join forces with Brian to create LOCOL design.
A career spanning over 15 years Carl has worked for some industry leading brands, namely Adidas, Puma, Lacoste in performance and Lifestyle markets. He has collaborated with top athletes to create some industry leading and award winning innovations in Football, Motorsport, and Handball.
It’s collaboration that he believes is the biggest factor in creating products that inspire people and leave a mark on the world. In his previous Head of Design roles, Carl has a a proven record of inspiring others though leading by example. Design and Developing products utilising the skill sets and resources around him to build products that inspire the imagination of others.
Partners Carl, Brian, and Julian having a combined 50+ years of experience working with some of the world’s most successful brands including Nike, Adidas, Puma, Converse and Lacoste.
Julian Good
Operations Director
A creative product engineer at heart searching for a better way to plan, create & make product Julian joined with LOCOL, to fulfil our collective mission of helping brands connect with consumer through awesome product and realise the brands full potential.
Having worked in industry for over 15 years Julian is a passionate developer with a skill to blend the art of design with the technical precision of product development and manufacturing. A track record of success and challenging himself Julian has worked across performance, lifestyle and fashion product for market leading and market disrupting brands, Adidas, Lacoste and Vivobarefoot, developing and sourcing products across Europe, Asia and Africa.
Possessing a strong belief that we must do better in how we create product and bring it to market Julian is driven by his own personal values of sustainability, innovation, agility and honesty as we strive to challenge ourselves and have a some fun along the way
Brian Kutsch
Creative Director
Forward thinking, passionate practitioner of the product creation journey and motivational leader Brian has over 17 years of industry experience gained from working in-house and as a consultant for large international brands, namely Converse, Nike, Lacoste (Pentland Brands), Lee Cooper and Dr. Martens.
Proven ability to transcend and empathetically interpret global culture, trends and design sensibilities into commercially viable and relevant Vision and Direction through to product propositions he is always most at home bringing value to businesses with honesty, empathy, and long-term approach.
A dual citizen; American/British living in London UK where he founded Brian Kutsch Design Limited (bkd) in 2017 after it became clear there was a growing need for businesses to be more adaptable, flexible and targeted with resource. Naturally forecasting the aforementioned to not just be a need, rather a necessity Brian partnered with Carl to form LOCOL.